I’ve been an entrepreneur all my life. In fact, I started three businesses before I was 13 years old.
In my previous life I was a national sales trainer and revenue manager for a Fortune 100 company. Translation: I was on the road 3 weeks a month in an ultra-corporate environment that sucked mainly because I wasn’t allowed to wear flip flops to work. (I really love flip flops)
In 1994, while I was still a vagabond corporate stiff, I started investing in real estate. I’m pretty sure it was after watching a late night Carleton Sheets informercial in some hotel room.
I left the corporate gig in 1998 and after brief stints at a few companies to learn my new craft (real estate funding), I opened my own mortgage company in 2000.
I’M AN ENTREPRENEUR, Y’ALL
For 8 years things went great. We were the #1 mortgage company in Denver specializing in residential, commercial and private funding specifically for real estate investors.
Two awesome things happened during those 8 years: 1) I became an expert in online marketing and 2) I wrote a book.
I also participated in more than 600 real estate transactions and created a private equity mortgage hedge fund raising $26.2 million dollars but that’s a story for another day.
So, 2008 comes around and the bottom drops out of the mortgage market. Financial crises abounded and I realize very quickly that my mortgage company was not going to survive.
But there was a total silver lining in that cloud.
I had gotten really good at marketing. I mean REALLY damn good at marketing.
WE’RE ONLINE, Y’ALL
In 2009 I opened an i-commerce company, Lassiter Marketing Group.
I-commerce is e-commerce with a twist in that we market digital information (instead of widgets) by monetizing our intellectual capital as part of the $531 billion knowledge market.
And that’s just a fancy way of saying we sell information online.
But it’s more than just information.
We sell transformation and produce lasting, PROFITABLE outcomes for our more than 7,000 customers and 30,000 subscribers worldwide.
At LMG we develop, publish and market professional training and coaching programs for real estate investors and small business owners.
In the real estate division, we focus on creative investing and funding strategies.
In the small business division, we focus on inbound marketing strategy, automation and ROI, baby!
My company and personal mission statement is “Have fun. Create value.” (And the fun comes first for a reason.)
Innovative. Anticipate market trends and move quickly to embrace.
Creative. Use every color in the crayon box.
Fun. Humor is essential to success. So are flip flops and Jolly Ranchers.
Inspiring. We don’t just sell information; we sell transformation.
Integrity. Be real and always do what you said you will.
Growth. If you’re not growing you’re dying.
SUSAN, WHAT CAN YOU DO FOR ME?
If you own a business, I can help you market it.
We specialize in designing online sales funnels so that you have leads and sales coming in automatically.
And then we help you grow, scale and optimize.
And even though I made my name helping real estate investors, this is not just for real estate investors. It’s for any business owner who wants more leads, sales and time off.