My Brands

Here's What I Do for a Living

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The Investor Insights

The Investor Insights - creative investing and financing strategies for real estate investors.
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The Profit Insights

The Profit Insights - marketing strategy and automation for small business owners.
Testimonials

Here's What They're Saying

Using Susan's system, I added tens of thousands of dollars to my bottom line in just a few days. If you're looking for a proven system from someone who is the real deal and knows exactly what she is doing, Susan Lassiter-Lyons is the go to person.
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Susan is a class act.  Excellent training skills and content without the pretense.  She is a breath of fresh air in this world of hype, smoke and mirrors.
aldrich
Just wanted to let you know that I think you are awesome and I am truly impressed with the immense value of your product. TRULY!
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Susan sets the standard of excellence in online education. You won't find a better teacher, course or coach anywhere at any price!
Kurt
I am doing Susan Lassiter-Lyons automated funnel group program and she absolutely crushed it as far as delivering an amazing program. She so over-delivers I can't imagine what it would be like to coach privately with her. If you are looking to get more leveraged income in 2014 you have to take her up on her offer!
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Susan rocks!
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You are absolutely the best of the best to work with. If everyone in the online space was just half as wonderful as you we'd all make a lot more money and have even bigger grins on our faces all the time. (I'd have more hair too, lol.)
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It's rare I get to work with someone that truly practices what they preach...and you're a shining example of that. So...yeah...that's my way of saying its been an amazing experience working with you and I have the highest level of respect for what you've accomplished and how many of your students you've had an impact on.  
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About Me

Here’s the Story

I’ve been an entrepreneur all my life. In fact, I started three businesses before I was 13 years old.

In my previous life I was a national sales trainer and revenue manager for a Fortune 100 company. Translation: I was on the road 3 weeks a month in an ultra-corporate environment that sucked mainly because I wasn’t allowed to wear flip flops to work. (I really love flip flops)

In 1994, while I was still a vagabond corporate stiff, I started investing in real estate. I’m pretty sure it was after watching a late night Carleton Sheets informercial in some hotel room.

I left the corporate gig in 1998 and after brief stints at a few companies to learn my new craft (real estate funding), I opened my own mortgage company in 2000.

I’M AN ENTREPRENEUR, Y’ALL

For 8 years things went great. We were the #1 mortgage company in Denver specializing in residential, commercial and private funding specifically for real estate investors.

Two awesome things happened during those 8 years: 1) I became an expert in online marketing and 2) I wrote a book.

I also participated in more than 600 real estate transactions and created a private equity mortgage hedge fund raising $26.2 million dollars but that’s a story for another day.

KABOOM

So, 2008 comes around and the bottom drops out of the mortgage market. Financial crises abounded and I realize very quickly that my mortgage company was not going to survive.

But there was a total silver lining in that cloud.

I had gotten really good at marketing. I mean REALLY damn good at marketing.

WE’RE ONLINE, Y’ALL

In 2009 I opened an i-commerce company, Lassiter Marketing Group.

I-commerce is e-commerce with a twist in that we market digital information (instead of widgets) by monetizing our intellectual capital as part of the $531 billion knowledge market.

And that’s just a fancy way of saying we sell information online.

But it’s more than just information.

We sell transformation and produce lasting, PROFITABLE outcomes for our more than 7,000 customers and 30,000 subscribers worldwide.

OUR DIVISIONS

At LMG we develop, publish and market professional training and coaching programs for real estate investors and small business owners.

In the real estate division, we focus on creative investing and funding strategies.

In the small business division, we focus on inbound marketing strategy, automation and ROI, baby!

MY MISSION

My company and personal mission statement is “Have fun. Create value.” (And the fun comes first for a reason.)

MY VALUES

Innovative. Anticipate market trends and move quickly to embrace.
Creative. Use every color in the crayon box.
Fun. Humor is essential to success. So are flip flops and Jolly Ranchers.
Inspiring. We don’t just sell information; we sell transformation.
Integrity. Be real and always do what you said you will.
Growth. If you’re not growing you’re dying.

SUSAN, WHAT CAN YOU DO FOR ME?

If you own a business, I can help you market it.

We specialize in designing online sales funnels so that you have leads and sales coming in automatically.

And then we help you grow, scale and optimize.

And even though I made my name helping real estate investors, this is not just for real estate investors. It’s for any business owner who wants more leads, sales and time off.

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