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SLL

Serial Entrepreneurism

I started my first business when I was 10 years old. My friend Leslie Schneider’s stepfather has several cases of car air fresheners – the ones from the ’70’s that you’d hang from your rear view mirror with pipe cleaners…

Beating the Market

I get so tired of seeing the lazy trope that it’s impossible to beat the market. Like this one from some money coach on Twitter: It pisses me off because: It’s not true. The market has only gained an average…

Imposter Syndrome

I’ve suffered from imposter syndrome since I started my first business at age 13. Who am I to be running the biggest babysitting syndicate in Stone Mountain?! I had it big time when I: Was hired by Hertz as an…

Geraldine Weiss Dividend Investing Model

weiss dividend growth model

I’m obviously a big fan of any woman who makes it in finance. I worked in that extra male-dominated world for 22 years and ‘retired’ to build a small financial coaching business working exclusively with women. I teach retirement planning…

Invest in IPO’s?

invest in ipo

One of my clients asked if I thought investing in initial public offerings (IPOs) is a good idea. My opinion is that IPOs are exits for venture capitalists and angels. They are not an entry for retail (us). In the…

Real Estate vs Stocks

I had a career in real estate for more than 20 years as an investor, mortgage company owner, private equity fund runner, and funding coach. I closed that business and semi-retired 6 years ago – mainly because it just wasn’t…

Tripping Over Dollars

My Uncle Bill taught me a lot about money and business. One of his fave sayings was… Kiddo, don’t trip over dollars trying to pick up pennies. It was usually in response to me being hung up about some trivial…

Susan Answers Vogue’s 73 Questions

susan lassiter-lyons

I love Vogue’s 73 questions series. Filmed in a single shot, a narrator asks celebrities 73 questions rapid-fire style. So, since a lot of people come to this site to get a sense of who I am, I figure this…