Serial Entrepreneurism

I started my first business when I was 10 years old.

My friend Leslie Schneider’s stepfather has several cases of car air fresheners – the ones from the ’70’s that you’d hang from your rear view mirror with pipe cleaners – from some random job and he gave us permission to do whatever we wanted with them.

So we sold them door to door.

$0.25 each or 3 for $0.50.

We made enough to buy as much candy at the Tenneco across the street as we wanted.

I started my next two businesses when I was 12.

My candy selling business was based on the same model as the car fresheners – inventory sourced from a friend’s parent.

My friend Linda Thomason’s Mom worked for a local candy distributor and she had cases of expired (stale) York Peppermint Patties and $100,000 Bars that we sold at school for $0.10 each.

There was so much demand for our product that we went to school each morning with pillowcases full of candy and sold out before lunch.

My baby-sitting syndicate was my first service-based business.

I had recently passed the Red Cross Babysitting course because my Mom and stepfather had a baby and wanted me to watch her.

Soon all the parents in the neighborhood wanted me to sit for them.

I hated it.

The neighbors to our right had bad kids and bad food and the neighbors to our left had NO TV and a creepy kid that looked just like Damien from The Omen.

I decided to hire other babysitters in the neighborhood to take my gigs.

Soon I was doing marketing – index cards placed in mailboxes with our rates and my phone number – and became essentially a dispatch center for babysitters.

I had 11 babysitters and 31 clients.

And I got to stay at home on the weekends and watch my own TV and eat my own food with no interference from Damien.

As an adult, I started my first grownup business in 1999.

An autoresponder company, Big Marketing Autoresponders, helped marketers deliver emails efficiently and at scale.

I grew the business to $3,000 MRR in about 6 months and it took Russian hackers all of 3 minutes to bring it down.

My next business was a mortgage company and private equity fund that made short term loans to real estate investors in Denver, CO.

I grew that one to multiple 6-figures in 7 years and closed it when the big Financial Crash happened in 2008.

Next I wrote a book, started coaching real estate investors, and grew that business to $1.4 million in annual revenue in 4 years.

And then realized I really do not like the real estate business.

I effectively retired in 2017 at age 51.

We sold the house in Denver and moved to Palm Springs, California to enjoy retirement.

We joined the tennis club and spent two months lounging by our backyard pool when I realized I was totally bored.

So I did what I always do.

I started a new business.

A financial coaching company working with women to help create retirement investment plans.

I grew it to multiple 6-figures in 9 months with raving reviews.

And now I find myself in that place of having a thriving, fun business with great clients but I’m a little bored again.

I find that I really enjoy the process of creating and building a company but once it’s up and running, I get bored.

My friends tell me I’m a serial entrepreneur.

I think I just have a brain that loves coming up with and implementing business ideas.

Maybe it’s the challenge.

So, my wife Annette and I are starting a new business together.

Lasgo is an e-commerce microbrand accelerator.

We create and acquire small, direct to consumer e-commerce companies.

We currently have two brands and have just acquired a third.

AGOStudio is Annette’s custom jewelry brand and Rosacea ICU is a drop-shipping company.

Sprinkle Superfoods, the brand we just acquired, is a superfood supplement company.

I’m super excited to re-launch and grow this one.

I’m a long-time user of powdered supplements and this is an opportunity to share my special formulas with the world.

And grow a great brand in the process.

I’ve never really documented any of my business journeys and I’ve decided to do that with Sprinkle.

I’ll be sharing all the details of launching this brand here to document it for myself and to share a glimpse of building a business with others.

This will be fun.

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